Privacy

Your photos never leave your PC.

Last updated October 18, 2026

Sorta runs on your PC. Your photos, videos and files stay there. Sorta has no account and no cloud. It never uploads your photos, their thumbnails, their names, where they were taken, when they were taken, or anything else about your library. It sends no analytics, usage data or crash reports. There is nothing to opt out of, because nothing is collected.

Your originals. Sorta reads the drives, folders and phones you choose. It never changes, moves or deletes your originals, and it never writes anything to your iPhone.

What stays on your PC

Everything Sorta knows about your photos lives in two places on your own disk: the library folder you chose, which holds ordinary copies of your photos in ordinary folders, and Sorta's data folder (%APPDATA%\Sorta), which holds its catalogue, thumbnails, your duplicate and sensitive-photo decisions, settings, your license key if you entered one, and, if you turn those features on, the face data and search data described below. Uninstalling Sorta leaves your library folder alone; delete the data folder yourself if you want it gone.

When Sorta uses the internet

This is the complete list. Every one of these is a download or a small request; none of them carries your photos or anything about them. Like any download, each one shows your IP address to the server you are downloading from.

Sorta reads your iPhone over the USB cable, through Apple's own device service on your PC when the Apple Devices app or iTunes is installed, and otherwise through Windows' built-in driver. Neither path uses the internet.

The installer itself is hosted on GitHub (our public sorta-releases page), so downloading Sorta shows your IP address to GitHub, as any download would.

When you buy Sorta

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.

At checkout you deal with Paddle, which collects what it needs to take payment and work out tax: your name, email address, country and postcode, payment details, and your IP address. Paddle is the controller of that data and its privacy policy explains how it is handled. We never see your card.

From Paddle we receive your email address, what you bought, and the purchase's transaction number. We keep those, with the license key we issued, in our website's data store (hosted by Netlify) and in our Paddle account. They are used for three things: to deliver your key, to find it again if you lose it (the recovery page needs your email and the transaction or invoice number from Paddle's receipt, and allows ten attempts per address per hour), and to stop a refunded or charged-back key from working. Your key carries your email address so Sorta can show who it is licensed to; treat the key like a receipt. The key email is sent through Resend (resend.com) under its privacy policy. We keep these records for as long as your license can be in use, so that recovery keeps working; ask us to delete them and we will, which also ends our ability to recover the key for you. We do not sell this data, share it with advertisers, or send marketing unless you have asked for it.

When you email us

Mail to support@, privacy@ or feedback@sorta.photos is read by a person and kept for as long as the conversation is useful, typically until the question is settled and for a while after in case it comes back. If you include screenshots, remember they may show your photos; crop them if you'd rather we didn't see them.

This website

No analytics or trackers, and no cookies of our own. The fonts and images come from this site itself. The one piece of third-party code is Paddle's checkout, loaded from cdn.paddle.com so the Buy buttons can open it; it runs under Paddle's privacy policy and may set Paddle's own cookies for payment and fraud prevention. Our web host, Netlify, keeps standard server logs, such as the IP address that asked for a page, for a short time for security. Links to the Microsoft Store, GitHub and Paddle take you to those companies' sites, with their own policies.

Your rights

Wherever you live, you can ask us what personal data we hold about you (it will be the purchase details above, and any emails you sent), ask us to correct it, or ask us to delete it where the law lets us. Email privacy@sorta.photos. For checkout and payment records, Paddle is the controller, and its support at paddle.net handles those requests. If you live in the EU, UK or California, you also have the right to complain to your data protection authority; we would rather hear from you first.

Children

Sorta is sold to adults. We do not knowingly collect data from anyone under 16.

Changes

If Sorta ever starts using the internet for something new, this page will be updated before that version ships, with the date at the top and a note of what changed.

Who is responsible

Sorta Photos LLC, 18124 Deer Glen West Dr., Conroe TX, 77302, United States. Email privacy@sorta.photos.